In 2024, sales made on Black Friday and Cyber Monday generated $13.3 Billion in revenue for online retailers, an increase of 7.25% from the previous year. As e-commerce consumers are eager for bargains and deals with a similar intent to spend even more than last year, they are turning to platforms like YouTube to scope out reviews on products that want to snap up in the sale.
Read More: How to Find YouTube Keywords that Grow Your Channel
While hundreds of thousands of creators have already been publishing content on YouTube about the topic, particularly tech and other consumer electronics, there are still gaps in the market for creating new videos around the tentpole event. Let's take a look at the top 10 keywords that YouTube viewers have been searching for on YouTube:
If you're a YouTube creator and are scheduling posts around Black Friday 2025 you need to be up to speed on which keywords viewers are searching for on YouTube right now.
Running the keyword 'Black Friday' through the invaluable vidIQ Keyword Tool, confirms that the following are the most searched for Black Friday keywords and phrases on YouTube for 2025:
Black Friday happens once a year in the US (and increasingly in other countries for the past few years). Hence, creators need to know when to publish content around the tentpole event to leverage ranking and visibility on YouTube.
Since 2020, according to Google Trends for YouTube, interest from YouTube viewers in the US in Black Friday starts to peak around mid-November and lasts around a month.
With any tentpole or seasonal event, it pays to remember that any video content you've uploaded before on the topic can still be maximized for extra views and engagement. Evergreen content is the key to more views on YouTube, so revisit past Black Friday videos and update your titles and custom thumbnails to see if you can leverage the seasonal interest in the content.
Right after the Black Friday weekend comes another period of commerce and sales in the calendar year, that is, Cyber Monday. Creators who might feel lost in the high volume of videos under the Black Friday keyword can look at this one as an area of opportunity.
Again, from our vidIQ Keyword tool, we see that the following are the most searched for Cyber Monday keywords and phrases on YouTube for 2025:
Viewers searching for Black Friday on YouTube do so with a particular aim in mind. They may be searching for the best deals retailers have to offer, or reviews for a piece of tech or gadget they have their eye on. Your focus should be on answering those queries with your content, and for an event like this, you can do so in a number of ways.
Keyword research is vital for this, as we talked about before. Starting with the keyword set above, plus an eye on the focus of your channel, start thinking of ideas for your Black Friday uploads.
By signing up for the vidIQ tool, you can get customized ideas for your channel to capitalize on this seasonal event. And, if you're still unsure of the ideas, you can use the Remix tool to turn a successful Black Friday video into your niche!
Black Friday is officially on the 28th of November, but deals start getting offered from early November.
No. In fact, last year, brick-and-mortar stores saw a 1.5% increase in footfall during Black Friday sales.
Although it originally is an American celebration of consumption, Black Friday discounts are being observed increasingly more by countries around the world!
In addition to being an avid movie and gaming enthusiast, Uttaran Samaddar is an experienced writer who has lent his creativity and unique perspective to various publications. He loves hearing and telling stories.
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